RRsat Selects Intelsat for Further Expansion
into North America
3 April 2014
Intelsat S.A., has
signed a new multi-year agreement with RRsat Ltd., a leading
provider of digital content management and global content
distribution services to the broadcasting industry, under which RRsat
will utilize Intelsat capacity to facilitate and further enhance
RRsat's penetration in the North American direct-to-home (DTH)
market.
RRsat will use the
power of the Galaxy 19 video neighborhood. Located at 97°W,
Galaxy 19 serves as the premier U.S. neighborhood for free-to-air
multicultural programming, distributing content originating from 66
countries around the world in over 40 different languages. The
satellite offers a Ku-band DTH platform that services customers in
the United States, reaching millions of homes.
"In today's
multicultural society, our customers' audiences are demanding more
diverse and unique programming, regardless of their location," said
Lior Rival, RRsat's Chief Commercial Officer. "As we continue to
enhance our presence in the United States, Intelsat's Galaxy 19
video neighborhood is a natural choice for RRsat as it will enable
us to deliver on that demand and further expand our customer base."
"RRsat's renewal and
expansion of its relationship with Intelsat reinforces the strength
and reach of the Galaxy 19 neighborhood," said Jean-Philippe Gillet,
Intelsat's vice president, Europe, Middle East and Africa sales.
"Our coverage and high penetration within North America enables
customers, such as RRsat to further expand their network and
audience."