RRsat Enhances Presence in United States to Better Serve Growing Demand for End-To-End Digital Media Services

March 19, 2014

RRsat Global Communications Network Ltd. announced today the opening of RRsat America’s corporate office to locally support the U.S. media market with a comprehensive array of end-to-end digital media services. 

Consumer demand for the highest-quality entertainment experience at home and on every screen is growing rapidly, complicating the production and distribution operations of media content owners and distributors. To answer this challenge, RRsat is expanding its services, fortifying operations in the U.S. with an experienced management team and overhauling key infrastructure, especially its New York Metro teleport and broadcast facility. 

“Enhancing our presence and local solutions in the U.S. market is an important strategic initiative and a key part of our global expansion program,” commented Avi Cohen, Chief Executive Officer of RRsat. “We are excited about this move, as it puts RRsat right at the center of one of the world’s most innovative digital media markets, with a comprehensive offering which meets the complex needs of today’s content owners and distributors. RRsat has a strong global presence with upper tier customers throughout the world and we are well-equipped to handle America’s content distribution needs.” 

RRsat America benefits from the robust infrastructure and capabilities of its corporate branch, including the RRsat’s leading global network that reaches 95% of the world’s population and offers worldwide, flexible, distribution solutions. This enables

RRsat America to offer new business opportunities for content monetization by providing innovative media management, monetization and global content distribution services to more places, in more ways, on more devices – now locally from the U.S.  

Leading the U.S. team is Ohad Har-Lev, President of RRsat America, who previously served as Managing Director of RRsat’s Mobile Satellite Services. The rest of the RRsat America management team is comprised of industry veterans, including

Douglas Parrish, former EVP Global Operations at Ascent Media Group, EVP/ CTO at the Walt Disney Internet Group, and SVP Operations at Move Networks; as well as Susanna Mandel-Mantello, who founded SM2 Sports & Media Solutions, after serving as the Director of International Broadcasting for the NHL.   

“Our services have already proven to meet the rigorous demands of delivering some of the most popular live events in America to viewers worldwide, such as the past few NFL seasons, including the Super Bowl and Pro Bowl,” said Mr. Har-Lev. “The expansion of our already substantial U.S. presence will enable us to offer extended capabilities and value-added services to meet the ever-growing demand in the American market.”