Globosat, Brazil’s Pay TV market leader, has selected NovelSat to provide modems to upgrade their vast Latin American satellite distribution network. With more than 14.5 million subscribers and 46 million viewers, Globosat is setting the stage with advanced technology to support their broadcasting of upcoming global sporting events including the 2014 World Cup and the 2016 Rio Olympics.

Over half a billion viewers at a time will turn their attention to Brazil to watch these enormously popular global events. The satellite communications bandwidth required to aggregate and deliver day after day of live HD video content is both scarce and costly. Globosat turned to NovelSat for the most reliable and cost effective solution for content contribution and distribution over satellite.  

In addition to rapid growth in satellite broadcast consumption in Brazil, Globosat will need to tap into enough transmission bandwidth to meet the extraordinary needs of broadcasting live HD coverage of the 2014 World Cup and 2016 Rio Olympics.

“We had an urgent need to improve our satellite efficiency, and we came to the conclusion that NovelSat NS3 technology was the best solution to go with,” said Lourenco Carvano, Director of Technology for Globosat.  

“While our equipment is installed in large contribution networks around the world, this deal represents for us a major video distribution network win in the strategic Brazilian market,” said Ron Barak, NovelSat VP Americas. “For NovelSat, the greatest satisfaction is in knowing that we can help a giant like Globosat to maintain their leading position in satellite broadcast performance, efficiency and viewer satisfaction.”