‘TV Flies Free' on Southwest Airlines
Compliments of DISH
DISH announced "TV Flies Free" marking the first time
TV entertainment is free for passengers aboard
Southwest Airlines® (NYSE:LUV). Beginning today for
Southwest Customers using iPhone®, iPad® and iPod touch®, or
most other Internet-ready personal devices, DISH is providing
free access to live TV and up to 75 on-demand shows on the
airline's more than 400 Wi-Fi-enabled aircraft.
The news was unveiled by DISH's "Boston Guys" who surprised
each of the passengers aboard a
Southwest
flight from Boston to Baltimore with a free iPad 2 on behalf of the two
companies. Southwest Customers and Crew greeted the news with
spirited applause, as for the first time, Customers flying on Southwest Airlines can stream directly to their
personal devices live TV and up to 75 on demand titles for free,
a savings of
$5 per day. Over the past year, the "Boston Guys," have
popularized DISH's Hopper® Whole-Home HD DVR with their Boston accents featured
humorously in DISH's "Hoppa" commercials.
"DISH and Southwest
are two iconic American brands known for putting the customer
first, providing products, services and experiences they truly
demand," said DISH President and CEO Joe Clayton. "It's only logical our two
companies should team up to give passengers free live TV and
on-demand shows on flights around the country."
Clayton added: "Customers using DISH's award-winning DISH
AnywhereTM and Hopper TransfersTM apps on
their iPad can watch all their live TV, DVR recordings and
on-demand shows anywhere, anytime via Wi-Fi connection or Hopper
Transfers. Now, on Southwest, they can use an iPad to watch free live TV
and on-demand shows. It's a perfect fit."
"Southwest Airlines continues to innovate and evolve our
on-board Customer experience," said
Kevin Krone, Chief Marketing Officer at
Southwest Airlines. "We started with Wi-Fi and now have
expanded to television. This new offer puts free television in
the hands of our Customers. Just one more way
Southwest offers more value at
37,000 feet."
In-air access to live TV, on-demand programming and Wi-Fi
connectivity is delivered by Southwest's satellite-based
inflight entertainment and connectivity partner, Row 44, a
subsidiary of Global Eagle Entertainment, Inc.
