RRsat to Distribute MiCasa Network to North America, Mexico and Central America

10 June 2013

RRsat Global Communications Network Ltd. announced today that it will distribute the MiCasa Network, a new provider of bilingual and bicultural entertainment and music programming for Hispanic and Latino communities in the U.S., to thousands of cable head-ends across the US, Canada, Mexico and Central America. According to the long-term agreement signed today with the MCB Network Corp, which broadcasts the MiCasa Network, RRsat will begin distributing the channel on July 1, 2013.

The goal of the agreement is to enable viewers throughout the U.S., Canada, Mexico, and Central America to access MiCasa's programming. The RRsat broadcast solution for MiCasa Network utilizes a dedicated fiber that connects MCB Network's Houston, Texas studio to RRsat facilities in Hawley, Pennsylvania. From the Hawley facility, the channel is uplinked to RRsat's C-band platform on the Galaxy 23 satellite positioned over North America, enabling MiCasa to reach thousands of cable head-ends, which serve over 50 million households throughout North and Central America, Canada and Mexico.

Johnathan Gwyn, Chief Executive Officer of MCB Network Corp, said, "We are  committed to bringing the MiCasa Network to all corners of the globe and becoming the best Hispanic American network in the world. We are excited to be working with RRsat, which offers comprehensive distribution solutions that can help us achieve that goal."

"Increasingly, networks are looking to target viewers around the world, rather than in specific countries, and RRsat is pleased that MCB Network chose to partner with us to achieve this important goal," said  Ohad Har-Lev, President RRsat America Global Communications Network Inc. "We are committed to helping MCB bring the MiCasa Network to millions of viewers in the United States, Central America and beyond using RRsat solutions.We look forward to working with MCB Network Corp to help them maximize the number of viewers they reach worldwide with high quality broadcasts."