January 18, 2011

 

RRsat Global Communications Network Ltd. (NASDAQ: RRST), a leading provider of comprehensive content management and global distribution services to the television and radio broadcasting industries announced today that it has signed an agreement with BabyTV, a FOX International Channel, to distribute the channel throughout North America on the Galaxy-23 satellite (121.0°W). 

BabyTV targets the youngest members of the family, infants and toddlers, and provides services that range from 24/7 TV channels to VOD and broadband offerings.  RRsat currently distributes BabyTV to Europe via the HOTBIRD satellite as well as to Asia via the MEASAT 3A satellite.  This expansion into the North American market will open up BabyTV’s viewership to a new and wider audience.

 “Our work with BabyTV illustrates how RRsat is capable of opening new geographical markets up to any channel and bringing that channel to several continents,”  said Lior Rival, Vice President, Sales and Marketing of RRsat. “We are excited about making this channel available to North America, providing BabyTV access to thousands of cable headends representing up to 90% of the American cable market.”

“BabyTV continues to rapidly grow its TV-watching audience,” said Liran Talit, BabyTV Managing Director and Founder. “RRsat has played a key role in the expansion of our reach in the past and continues to do so.  RRsat’s services allow us easy access to international markets in multiple languages the world over.”