Hughes Brazil Signs Video Distribution Services Contract With Elemidia Empresas

Dec. 15, 2010

Hughes Brazil, has signed a managed services contract with Elemidia Empresas, the leader in the Brazilian out-of-home digital media market, to deliver corporate video content to Elemidia's customers utilizing the Hughes nationwide broadband satellite network.

Elemidia Empresas specializes in planning, deployment, and operation of corporate digital TV channels, a powerful media vehicle that accelerates the distribution of information, enhancing   capabilities for corporate leaders to communicate business culture and strategies. Today, Elemidia operates and produces content for more than 60 corporate TV channels, reaching an audience of approximately 300,000. Elemidia turned to Hughes for a new way to transmit content because an increasing number of its customers were located in regions of Brazil with poor networking infrastructure.

"Some of our customers are located in areas that cannot be reached by traditional landline services," said Elemidia president, Pedro Gabriel Forjaz. "In addition, factors such as increased network availability, higher quality of transmission, national coverage, and the possibility of live transmissions influenced our decision to look into broadband satellite distribution. Hughes Brazil is a company focused on the corporate market, and worked with us as a partner in enabling the project."

"The pilot tests with Elemidia were decisive in winning this deal," according to marketing director of Hughes Brazil, Rafael Guimaraes. "We were able to demonstrate that our comprehensive solution would meet all of their requirements, which included the capability to multicast large digital files with audiovisual content at a very high speed, enabling large operational gains for Elemidia."

"Elemidia has plans to expand outside Brazil, so we need to rely on partners with global operations, allowing us to provide our services to customers anywhere in the world," added Forjaz.