MTN Launches Cruise Industry’s First Global TV Network
March 18, 2010
MTN Satellite Communications announced the launch of MTN Worldwide TV, the industry’s first TV broadcast service delivering programming from six major U.S. and international television networks to cruise ship passengers anywhere on the high seas.
With MTN Worldwide TV, passengers are able to enjoy programming from BBC World News, CNBC, Fox News, MSNBC, Sky News and Sky Sports News in their cabins while at sea or in port, with no interruption. Additional programming packages, including entertainment and sports channels, are to be added in the near future.
The MTN Worldwide TV service has been thoroughly field tested, and more than 40 ships with a total of over 32,000 cabins are already under contract for the unique broadcast service, according to Brent Horwitz, senior vice president, MTN cruise and ferry business.
“MTN continues to deliver cruise industry ‘firsts,’ such as at-sea cellular service, Internet cafés and Wi-Fi; we are excited to now deliver premium programming to passengers,” said Horwitz. “The cruise lines have listened to their passengers’ suggestions for a better cruising experience, and because of our advanced technology and influence, MTN is able to help the cruise industry deliver new and exciting services that improve the passengers’ onboard experience.”
“BBC World News is delighted to be working together with MTN to deliver this highly innovative television service to cruise ships. Our viewers can now keep up to date with U.K. and international news wherever they are on the ocean. It coincides nicely with the launch of our new schedule lineup that includes programs tailored to specific regions such as ‘Impact Asia’ with Mishal Husain and ‘GMT’ with George Alagiah,” said Ian McDonough, vice president, commercial development, BBC World News.
Leveraging MTN’s global satellite network, MTN Worldwide TV uses three overlapping satellite beams that integrate seamlessly with the cruise ships’ existing TVRO antennas and onboard video distribution systems, making installations quick and easy.
