Overwatch x Rescue Launches Direct-to-Consumer Service, Becoming First SOS Subscription Accessible Through iPhone's New Satellite Messaging Capabilities

 Feb. 12, 2025

Overwatch x RescueTM (OxR), announced the launch of its direct-to-consumer (DTC) subscription service, becoming the first SOS plan to take advantage of iPhone's new satellite messaging capabilities. This move also extends OxR's coverage to the Garmin inReach Mini 2, inReach Messenger Series, and the ZOLEO Satellite Communicator, empowering outdoor enthusiasts in remote areas with comprehensive, real-time emergency assistance.

Until now, OxR's lifesaving services were only available through specific satellite communicators. By leveraging satellite direct-to-device messaging technology, OxR is now independent of proprietary device hardware, making it accessible to anyone whose device can connect via satellite and deliver SMS messages–all for an affordable $79.99 annual subscription. Notably, OxR is the first and only SOS subscription service accessible through the iPhone's native Messages app when using satellite messaging mode on an iPhone 14 or higher running iOS 18 in the U.S. and Canada.

"The direct-to-consumer launch reinforces our mission to give outdoor enthusiasts the tools and confidence to be more comfortable outside their comfort zone," said Greg Pearson, founder and CEO of FocusPoint International. 

"By separating our plan from device dependency, we're democratizing access to critical emergency assistance, reducing–and often eliminating– the financial exposure tied to a rescue, and redefining how people stay safe in remote environments," added Pearson.

Seamless iPhone Integration:

Upon purchasing the OxR subscription plan, iPhone users will receive access to an Apple Shortcut that enables them to request emergency assistance from OxR's Crisis Response Center (CRC) in just two clicks. This process allows users to share critical details and location instantly, ensuring the fastest possible response times when every second matters.

Alternatively, subscribers can also share their location and critical details with OxR's CRC using Apple Maps' share location feature combined with iMessage, using Apple's satellite messaging.1 Detailed instructions will guide OxR subscribers through setup, device(s) registration, shortcut download and manual requests for emergency assistance.

Key Features and Benefits of OxR's Plan:

Comprehensive Emergency Support: OxR provides 24/7 multilingual emergency assistance, covering medical evacuations to the nearest appropriate facility, search and rescue coordination, repatriation to a home hospital of record (including commercial flights with a medical escort), visitation by a family member/friend if hospitalized for longer than 3 days, return of dependent child, and assistance during safety-related incidents, such as natural disasters, terrorism events, civil unrest and more.

Financial Protection: The average air ambulance trip in the U.S. costs $36,400.2 With OxR, subscribers avoid these out-of-pocket expenses and benefit from a service-guaranteed response—no claims, no deductibles, or reimbursement hassles. The plan also has no monetary limit on coverages, and covers high-altitude activities.

Support for Up to Three Devices: OxR supports any device that can send and receive SMS via Wi-Fi,cellular or satellite networks, now including the Garmin inReach Mini 2, inReach Messenger Series, and the ZOLEO Satellite Communicator. Subscribers can link up to three devices per account, ensuring continuous coverage even if one device fails.

In a market where most SOS services merely connect users to emergency responders and disengage, OxR stays engaged throughout the entire rescue. Its CRC—composed largely of former U.S. military, medical staff, first responders, and law enforcement—provides real-time advice, dispatch coordination, and confirms that emergency services reach the subscriber's location, ensuring they are taken back to safety, and receive the necessary medical care. Unlike insurance-based models, OxR eliminates financial caps and complicated claim processes, prioritizing its users' safety and satisfaction.

"OxR's commitment to innovation extends beyond this DTC launch," said Peter Martin, executive chairman of FocusPoint International.

"Our upcoming collaborations with partners of the Mobile Satellite Services Association and key telecom stakeholders will expand both our device compatibility and geographical coverage, reaffirming our promise to empower more adventurers in more places around the globe," added Martin.