Intelsat Expands Channel
Selection in Brazil
Intelsat has signed a contract
with Box Brazil, the largest Brazilian independent
group of Pay-TV channels and Streaming Platforms, to
distribute six channels on Intelsat 14 (IS-14) at
45°WL.
Box Brazil Programadora, one of
the companies from the group, specializing in linear
channel programming, joins other top programmers and
broadcasters on the recently announced Brazil cable
neighborhood. Channels they are bringing to the
neighborhood include Prime Box Brazil, Music Box
Brazil, Travel Box Brazil, Fashion TV, Box, and
Market, all of which are available on all major
Brazilian Pay-TV operators.
Earlier this year, Intelsat
announced an antenna seeding installation program to
increase access to cable headends across Brazil.
This initiative has brought programmers like Box
Brazil to IS-14 due to the increased value and
monetization opportunities for programmers looking
to reach Brazilian customers. Upon completion, the
antenna program will reach more than 99% or over
14.4 million cable subscribers in Brazil.
“The addition of Box Brazil
Media Group to IS-14 shows how our antenna program
is attracting high-value regional content to a new
cable distribution neighborhood. The content from
Box Brazil further strengthens IS-14 and our
position in Brazil,” said Ricardo La Guardia,
Intelsat’s regional vice president, LATAM Sales.
Box Brazil Media Group is an
international group of companies focused on
entertainment, technology, and innovation.
Box Brazil specializes in
Pay-TV and multidevice streaming, offering a variety
of channels in Brazil including four themed channels
and one international channel. These channels are
available through all major Pay-TV operators.
“IS-14 provides us with the
reliable, quality solution we need for distributing
content to our viewers across Brazil. With a 99%
reach into Brazilian Pay-TV subscribers, we are able
to maximize our reach and provide high-performance
channels and entertainment content to our viewers
both in Brazil and in LATAM,” said Cícero Aragon,
CEO of Box Brazil Media Group.
IS-14 is focused on regional
video distribution and has high penetration into
regional systems across all Latin American
countries. IS-14 complements Intelsat’s other video
neighborhoods in the region, including Intelsat 21
and Intelsat 34. Together, these neighborhoods serve
nearly all video subscribers throughout the region
with full cable penetration.
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