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eSAT Global and Smart Paddock to address $9 billion Meat and Livestock opportunity

eSAT Global, Inc. announces its partnership with Smart Paddock, creator of the “Bluebell” multisensory livestock tag. Together they will seek to provide over $9 billion in benefits to the Meat and Livestock industry.

The initial phase of the project will result in large scale field trials of eSAT’s miniaturized, direct-to-GEO-satellite communication modules integrated with the Bluebell Tags. These trials represent a new stage of the development for the Bluebell Tags, they are expected to be begin by Q4 of 2020 and lead to global availability in 2021.

Mandated traceability of Cattle in Australia is about to move into the next phase. Passive identification will be usurped by real-time tracking, health reporting, theft protection, enhanced biosecurity and identification. Livestock will now be able to be traced on and off the farm and live exports will be able to be monitored all the way to their final destination. eSat and Smart Paddock are targeting extended device & battery life to meet the demanding requirements of Australia’s biosecurity regime.

Smart Paddock CEO Darren Wolchyn, said, “we have been searching for a satellite connectivity solution which would facilitate the fastest possible adoption by farmers, no need to build and pay for infrastructure and a product which will work anywhere in the world. We expect that not only will eSAT deliver anywhere connectivity with the form factor we require but at a price which will make it easy for farmers to justify their investment.”

Rick Somerton, eSAT’s Regional Director commented “There are enormous benefits to Australian and

International farmers and ranchers from the delivery of 24*7 connect smart tags.” and he further commented “Smart Paddock is a pioneer in the development of smart tags and in the delivery of information to users and we are pleased to be working with them to help Australian Farmers realise the benefits to their industry.” In 2018 Meat and Livestock Australia estimated that the benefits of smart tags could be over $9 billion to the industry. This is over and beyond the bio security benefits of being able to trace and track every animal. Smart Paddock and eSAT believe that similar benefits will be available to many of the world’s 3 billion sheep and cows.

The 11th Annual Australasia Satellite Forum


The Fullerton (formerly Westin) Hotel, Sydney, Australia

19 & 20 May 2020

Contact: kfrench