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Telstra unveils new video delivery platform

Telstra has taken the next step in building its video services arsenal, launching a professional video delivery platform that allows broadcasters and content creators to schedule, manage and distribute video worldwide in real time. The Global Media Switch is billed as a resilient, IP-based delivery network, “offering codec-level connectivity directly from the originating content source to the broadcast destination.”

Telstra noted that the video delivery platform could also be combined with its satellite media services, which it said offered access to more than 20 communications satellites.

“With new models of on-demand consumption and audience fragmentation, media companies have had to make some substantial changes to the way they acquire, distribute and manage media assets,” said Telstra Global enterprise and services director of marketing, products and pricing Jim Clarke. “Staying profitable requires fresh thinking and adaptive approaches to technology.”

Clarke said that with the Global Media Switch web portal, video contributors could take direct control of service booking, scheduling and delivery to broadcasters and advertise content to other me-dia providers to maximise revenues. “Whether customers are broadcasting 24 hours a day or delivering content for a live special event, [the platform] helps [them] overcome the risk of unreliable transfers, buffering interference and low video quality.”

He noted that the launch followed Telstra’s acquisition last August of Ooyala, a provider of premium video publishing, analytics and monetisation services. “Both initiatives expand on [our] growing media services portfolio and [reflect] our commitment to investing in purpose- built solutions for the media industry,” added Clarke.

While Telstra has been consistently ploughing funds into developing its networks, its media arm has also been working to ensure it can keep up on the content side, with a roadmap of investments and partnerships unveiled last year. In addition, the division has been exploring some newer revenue models such as mobile content bundling, as it competes with over-the- top rivals including Google and Facebook.
Richard van der Draay, Commsday