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RCN Television Group's MundoMax Expands Partnership With Meruelo Media

Aug. 31, 2015

MundoMax, the newly-rebranded U.S.-based Spanish-language broadcast network 100% owned and operated by media conglomerate RCN Television Group, and Meruelo Media, announced today an enhanced partnership in Los Angeles and Houston. In addition to providing its signature programming, MundoMax will now assume sales and marketing responsibilities for KWHY-TV, Channel 22, the MundoMax flagship station in Los Angeles, along with KUVM-CD, Channel 34, which serves the Houston DMA, in cooperation with existing station management. 

According to MundoMax President, Ibra Morales: "Both MundoMax and Meruelo Media are committed to the success of MundoMax and to making the necessary investments and changes to position the network for maximum sustainable growth in each market."

"We enthusiastically welcome this new partnership with MundoMax in Los Angeles and Houston," stated Otto Padron, Meruelo Media President, "We are confident that this new operational framework will give MundoMax real-time flexibility and the potential for greater success in these two very competitive markets."  

Effective September 1, 2015, MundoMax will have in place its new sales structure headquartered in New York, with offices in Los Angeles, Chicago and Miami.  Morales added, "The sales structure is currently being led by Edward Jimenez, our former VP of National Sales alongside Tom Maney, who will remain in an advisory role for the near future. We want to continue offering our clients best in class service and solutions for their marketing needs in the U.S. Hispanic market."