Americas Asia-Pacific EMEA



DEV America Expands US Sales Channel for RF-over-Fiber, Satellite, Broadcast, and Cable Headend Products

July 15, 2011


DEV America announced a new initiative to expand its sales channels and customer support, with the addition of key expertise to its North American team.     DEV America has hired industry veterans Michael Benz and Stephen Buff as Area Sales Managers responsible for growing markets for the company’s leading-edge products that help satellite and cable television systems transmit, receive, switch, and distribute RF signals over coaxial and fiber optic cable.  

Michael Benz joins DEV America bringing over 20 years of successful sales management experience implementing creative solutions to meet customer requirements, including experience establishing US sales channels and accounts worth over $60 million with global electronics leaders including NEC Electronics and Zilog Semiconductor.    Stephen Buff brings 15 years of sales and channel management experience in the government and commercial sectors, including RF, Satcom and video distribution/switching over fiber with Emcore Corporation, Opticomm, Jenco Technologies and others.

In their newly created roles, Benz and Buff will be responsible for growing customer and channel relationships across North America.  They will also help satellite, broadcast, cable TV and system integration customers take advantage of new technical resources, stocking inventory, and other support DEV is introducing in North America, and help customers deploy customized solutions.  Buff and Benz will report to Rainer Lorger, DEV’s head of worldwide sales and marketing, based in Germany.

“DEV’s business has grown successfully in Europe because its products truly help customers achieve the highest signal quality and reliability  while reducing costs, overhead, rack space, power and heat consumption,” says Lorger.     “Given the benefits that DEV can bring to satellite teleports, uplinks, direct-to-home (DTH) and IPTV head ends, cable TV systems and playout facilities in America, we believe America represents just as big an opportunity as Europe.”