Americas Asia-Pacific EMEA



atrexx addresses burgeoning South American market with delivery of broadband services via satellite


31 May 2011


atrexx, has introduced a new service platform to its product portfolio specifically targeted at meeting demand for broadband services in the South America region.


"South America represents one of the world's most significant emerging markets and atrexx has experienced increasing requests for satellite services from the region," stated Markus Schäfer, Managing Director. "To meet this demand, we have introduced broadband services on the iDirect Evolution X3 platform that will help to meet this pent up demand, yet provide the service at a very reasonable cost, particularly to small businesses who may have previously found gaining access to Internet services cost prohibitive."  


South America, like other emerging regions of the world, is highly fragmented in terms of access to fast Internet services. Many parts of the continent are not covered by terrestrial connectivity due to the vast geographical nature of the region, and the dispersed population. Satellite technology offers the people the opportunity to become connected without the need for cable or fiber, which is often too expensive to rollout to more rural areas. The new services will enable small enterprises, including farms, to become connected to the global marketplace and to improve their businesses by using the Internet to become more competitive and to sell their goods across the rest of the continent - and the world.


The 2way2sat services are delivered in Ku-band on Telstar 12 satellite at 15 degrees west. The service includes access to fast Internet, always-on functionality and Voice-over-IP (VoIP). It operates on a 3-month recurring contract basis.


The iDirect Evolution X3 platform offers 30 percent more bandwidth efficiency in the outbound link plus Adaptive Coding and Modulation (ACM) that is optimized and dynamically adjusted for each individual remote station. It also offers higher resistance to rain attenuation and an additional bandwidth gain of 50 percent at clear sky conditions, made possible through ACM.


"The 2way2sat service from atrexx will enable my small ISP company to promote the wide array of services that broadband can offer," said Rainer Putzar, a Uruguay-based atrexx partner. "This connectivity will enable us to literally turn our business around by giving us the opportunity to reach new customers and use cost-effective and highly reliable communications."