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Orbcomm Completes Acquisition of Startrak Systems


May 17, 2011


ORBCOMM Inc. announced the completion of the acquisition of substantially all of the assets of StarTrak Systems, LLC from Alanco Technologies, Inc.

Based in Morris Plains, NJ, StarTrak is an innovator and leading provider of tracking, monitoring and control services for the refrigerated transport market. Under its ReeferTrak® and GenTrakTM brands, the company provides customers with the ability to proactively monitor, manage and remotely control their refrigerated transport assets. Their information services also help industry leaders realize better fleet efficiency and utilization while reducing risk by adding safety monitoring of perishable cargo. In addition to relationships with leading refrigerated unit manufacturers such as Carrier and Thermo King, StarTrak’s customers include well-known brands such as Tropicana, Maersk Line, Prime Inc, CR England, FFE Transport, Inc. and Exel Transportation.


“The StarTrak acquisition is an important milestone in the continued evolution of ORBCOMM as an innovative, satellite-based M2M communications services company,” said ORBCOMM’s CEO, Marc Eisenberg. “We are excited about the opportunity to grow the StarTrak business and to introduce their market-leading technology to our global distribution channels. We look forward to bringing our hardware and communications expertise to the company and to building next-generation services for our complementary vertical markets.”

David A. Gsell is taking on the role of General Manager of the StarTrak business. With over 20 years of experience in transportation technology and communications services, Mr. Gsell joined ORBCOMM in 2009 and has served as Vice President of Business Development. From 2002 until 2009, he served as Product Sales Leader at Trailer Fleet Services, a unit of GE Capital, providing satellite-based asset tracking solutions to the transportation industry. Mr. Gsell is a GE Certified Six Sigma Quality Master Black Belt.

“In addition to welcoming the StarTrak employees to our team, I look forward to the integration of StarTrak into ORBCOMM’s core business and building on the proven success that StarTrak has already established in their primary markets,” said Mr. Gsell. “With ORBCOMM’s assistance, we look forward to improving and growing service quality and extending the value StarTrak brings to customers’ business operations worldwide.”